Bella Mazaya

• Build scalable product marketing operating models and measurement frameworks as founding PMM

• Own global product marketing strategy for B2B portfolio supporting international student recruitment

• Lead cross-functional GTM vision, positioning, and narrative across Product, Sales, and Customer Success

• Led strategic direction for IDP Hotcourses Abroad across Southeast Asia, Australia, East Asia, South Asia, Africa and North America

• Managed comprehensive digital strategies including SEO, PPC, email marketing, and influencer partnerships

• Improved H/W IDP leads conversion rate by +46.9% YoY and volume by +12% YoY

• Led digital marketing strategies in Southeast Asia, focusing on Indonesia while overseeing campaigns in Thailand and Vietnam to meet global brand goals

• Managed content development, market research, and localization for diverse digital campaigns including email marketing, PPC, SEO, influencer collaborations, UX testing, and social media management, resulting in substantial audience growth and engagement in the Southeast Asian region.

• Utilized Google Analytics, Google Data Studio, Tableau, IBM Acoustic, and Google Ads to analyze data, generate market insights, and enhance decision-making processes for regional and global websites.

• Led marketing and management for Hotcourses Indonesia Team, while also overseeing and supporting marketing strategies for Hotcourses Southeast Asian markets including Thailand and Vietnam.

• Managed Hotcourses Indonesia’s website by conducting market research, transforming content planning, and implementing digital marketing strategies tailored to the Indonesian market.

• Provided global market insights, analysis, and digital marketing reports for Hotcourses International global websites, using various tools to achieve KPIs.

• Increased H/W IDP leads conversion rate by +46.9% YoY in April 2024 and boosted H/W IDP leads volume by +12% YoY in April 2024.

• Promoted as a Senior Digital Marketing Executive for Hotcourses Indonesia and managed to transform marketing plans into reality which resulted into significant improvement of Hot & Warm leads conversion during the pandemic (+269.3% YoY).

• Increased Instagram followers from 8k to 26k for HC Indonesia through offline & online activations.

• Transformed communication approach, established SOP for editorial team, and boosted brand’s social media presence during early tenure at IDP Education.

• Met IDP leads KPI within budget constraints by optimizing paid activities.

• Gained major positive feedback and raised Wilmar’s brand awareness within the food ingredient industry through managing its CSR approaches and rebranding by managing global trade shows. Acted as a spokesperson under Wilmar’s Key Account Management department to maintain external global client relationships.

• Grew 20% client retention rate by developing digital engagement strategy through website and online publications for Wilmar.

• Led the transition of supply chain processes into digital platforms using Anaplan as the earliest adopter across Wilmar’s business units, streamlining planning, demand forecasting, and cross-functional collaboration across multiple regions which improved efficiency within global Specialty Fats business chains by 70%.

• Brainstormed integrated marketing communication strategies and art direction, as well as created online and offline visual media for various local and international clients (Clients: L’Oréal, Dulux, Combiphar, Kérastase).

• Gained new client portfolios for the company through crafting the project pitch presentation.

• Trained through 360 areas of advertising industry such as creative department, account executive, legal and corporate affairs.

• Worked on pitch decks, collaborated with Strategic Planners, Art Directors and Design Directors.

• Executed visual artworks with LOWE Design (Clients: Unilever, Garuda Indonesia, Danamon Bank, Djarum).